Paid Ads
How Much Should a Local Business Spend on Google Ads?
CG
Camauri Godboldo
Founder · May 12, 2026 · 6 min read
Budget should never be a guess. Start with average job value, gross margin, close rate and lead-to-appointment rate.
If your average job is $900 at 45% margin and you close one in three qualified leads, you can afford roughly $135 per lead and still profit meaningfully.
Multiply your target number of jobs by that allowable cost per lead and you have a defensible monthly budget floor.