Why Your Website Isn't Converting (And the 6 Fixes That Work)

Before you buy more traffic, fix the leaks. A 2% site turning into a 5% site is the cheapest growth available to you.

Fix one: make the offer obvious above the fold. Fix two: cut load time under two seconds. Fix three: put a phone number and a form on every single page.

Fix four: add proof near every call to action. Fix five: shorten forms to the fields you actually use. Fix six: respond in under five minutes — speed to lead beats almost every other variable.